He uncovers persuasive evidence that Sonys biggest triumphas, from colour TV to CDs, and most calamitous failures, like the Betamax debacle and the vexed takeover of Columbia pictures, stem from a web of intense relationships that have always characterized its top ranks. He etches incisive portraits of the companys famously enigmatic cofounder, Akio Morita; its patrician autocratic CEO, Norio Ohga; and its edgy new leader, Nobuyki idei.

With authority and wit Nathan dispels the myths that surround Sony and crafts an unparalleled corporate drama. An indispensable book for all students of Japanese business and the electronics industry.

Times Higher Educational Supplement A well-written and entertaining sage. Financial Times Fascinating.

An easy and an informative read. Strategy Contents Acknowledgements Preface The founding fathers: In search of a postwar dream IIbuka the Muse: from Talking Paper to Trinitron Akio Morita: discovering America Morita the dazzler: The man behind the mask Sonys first American: Lessons in logic from Harvey schein Maestro Ohga: The art of profit Extending the family: the tise of Mickey schulhof One for chairman akio: the Colombia pictures acquisition Hollywood continued: Tailspin Ohga and Schulhof: A tale of love and hubris Idei the Heretic: Empires End Index About The author John Nathan, the Takashima Professor of Japanese Cultural Studies at the University of California , Santa Barbara , is the author of the definitive biography of the novelist Yukio Mishima and has translated the novels of both Mishima and Nobel laureate Kenzaburo Oe into English.

he is also an Emmy Award-winning filmmaker. Insightful, probing, and extremely well-written; in the genre of business and company profiles, this is as good as it gets.

Kirkus Reviews Drawing on his unmatched expertise in Japanese culture and his unique, unlimited access to Sonys inner sanctum, John Nathan pulls the veil from one of the worlds most successful and secretive corporations. He uncovers persuasive evidence that Sonys biggest triumphas, from colour TV to CDs, and most calamitous failures, like the Betamax debacle and the vexed takeover of Columbia pictures, stem from a web of intense relationships that have always characterized its top ranks.

He etches incisive portraits of the companys famously enigmatic cofounder, Akio Morita; its patrician autocratic CEO, Norio Ohga; and its edgy new leader, Nobuyki idei. With authority and wit Nathan dispels the myths that surround Sony and crafts an unparalleled corporate drama.

An indispensable book for all students of Japanese business and the electronics industry. Times Higher Educational Supplement A well-written and entertaining sage.

Financial Times Fascinating. An easy and an informative read.

Strategy Contents Acknowledgements Preface The founding fathers: In search of a postwar dream IIbuka the Muse: from Talking Paper to Trinitron Akio Morita: discovering America Morita the dazzler: The man behind the mask Sonys first American: Lessons in logic from Harvey schein Maestro Ohga: The art of profit Extending the family: the tise of Mickey schulhof One for chairman akio: the Colombia pictures acquisition Hollywood continued: Tailspin Ohga and Schulhof: A tale of love and hubris Idei the Heretic: Empires End Index About The author John Nathan, the Takashima Professor of Japanese Cultural Studies at the University of California , Santa Barbara , is the author of the definitive biography of the novelist Yukio Mishima and has translated the novels of both Mishima and Nobel laureate Kenzaburo Oe into English. he is also an Emmy Award-winning filmmaker.

Deliverable Countries : This product ships to Insightful, probing, and extremely well-written; in the genre of business and company profiles, this is as good as it gets. Kirkus Reviews Drawing on his unmatched expertise in Japanese culture and his unique, unlimited access to Sonys inner sanctum, John Nathan pulls the veil from one of the worlds most successful and secretive corporations.

He uncovers persuasive evidence that Sonys biggest triumphas, from colour TV to CDs, and most calamitous failures, like the Betamax debacle and the vexed takeover of Columbia pictures, stem from a web of intense relationships that have always characterized its top ranks. He etches incisive portraits of the companys famously enigmatic cofounder, Akio Morita; its patrician autocratic CEO, Norio Ohga; and its edgy new leader, Nobuyki idei.

With authority and wit Nathan dispels the myths that surround Sony and crafts an unparalleled corporate drama. An indispensable book for all students of Japanese business and the electronics industry.

Times Higher Educational Supplement A well-written and entertaining sage. Financial Times Fascinating.

An easy and an informative read. Strategy Contents Acknowledgements Preface The founding fathers: In search of a postwar dream IIbuka the Muse: from Talking Paper to Trinitron Akio Morita: discovering America Morita the dazzler: The man behind the mask Sonys first American: Lessons in logic from Harvey schein Maestro Ohga: The art of profit Extending the family: the tise of Mickey schulhof One for chairman akio: the Colombia pictures acquisition Hollywood continued: Tailspin Ohga and Schulhof: A tale of love and hubris Idei the Heretic: Empires End Index About The author John Nathan, the Takashima Professor of Japanese Cultural Studies at the University of California , Santa Barbara , is the author of the definitive biography of the novelist Yukio Mishima and has translated the novels of both Mishima and Nobel laureate Kenzaburo Oe into English.

he is also an Emmy Award-winning filmmaker. Deliverable Countries : This product ships to Insightful, probing, and extremely well-written; in the genre of business and company profiles, this is as good as it gets.

Kirkus Reviews Drawing on his unmatched expertise in Japanese culture and his unique, unlimited access to Sonys inner sanctum, John Nathan pulls the veil from one of the worlds most successful and secretive corporations. He uncovers persuasive evidence that Sonys biggest triumphas, from colour TV to CDs, and most calamitous failures, like the Betamax debacle and the vexed takeover of Columbia pictures, stem from a web of intense relationships that have always characterized its top ranks.

He etches incisive portraits of the companys famously enigmatic cofounder, Akio Morita; its patrician autocratic CEO, Norio Ohga; and its edgy new leader, Nobuyki idei. With authority and wit Nathan dispels the myths that surround Sony and crafts an unparalleled corporate drama.

An indispensable book for all students of Japanese business and the electronics industry. Times Higher Educational Supplement A well-written and entertaining sage.

Financial Times Fascinating. An easy and an informative read.

Strategy Contents Acknowledgements Preface The founding fathers: In search of a postwar dream IIbuka the Muse: from Talking Paper to Trinitron Akio Morita: discovering America Morita the dazzler: The man behind the mask Sonys first American: Lessons in logic from Harvey schein Maestro Ohga: The art of profit Extending the family: the tise of Mickey schulhof One for chairman akio: the Colombia pictures acquisition Hollywood continued: Tailspin Ohga and Schulhof: A tale of love and hubris Idei the Heretic: Empires End Index About The author John Nathan, the Takashima Professor of Japanese Cultural Studies at the University of California , Santa Barbara , is the author of the definitive biography of the novelist Yukio Mishima and has translated the novels of both Mishima and Nobel laureate Kenzaburo Oe into English. he is also an Emmy Award-winning filmmaker.

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