Retail Merchandising has Paperback binding and this format has 236 number of pages of content for use. The printed edition number of this book is 1.

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Breaking new ground in analytical and methodological dimensions of Women's Studies, the paoers collectively seek to provide an answer to the enigma of the Keral woman. The book has a rich bodyu of data which provides comparative figures relating to development indices for Kerala in relation to some other states as well as India as a whole.

The book comes alive through two separate sections. The first one is devolted to case studies of women from the area of research and the second to photographs of Kerala women in various social settings with detailed anthropological captions.

The two sections complement each other in supporting the main theme of the book (less)

Andhra, Tamilnadu, Karnataka and Kerala. Based on intensive and extensive Archival work, each chapter provided valuable insights into genesis of teh concerned movement and leadership, event structure, internal dynamics and the social and cultural consequences.

The author has focused on a breif history of states, caste system, socio-economic conditions of Dalits, Leaders, organizations of Dalit movement Educationa efforts made for Dalits and Temple Entry Movement in South India. This is not a study of Dalits alone, but an attempt to present a social and plitical history of a fascinating area in a time of rapid change and also a contribution to the regional history of South Asia.

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Education, reservation policies and its implementation, position of women in tribal society, socio-legal status of Dalits are some of the interesting areas covered in this book. Article on Dalit women in changing Indian scenario is an eye-opener to many women organization.

A Study on the judicial Intervention in reservation policy and genesis of scheduled castes and constitutional safeguards for them makes this book more contemporary and sensitive. This is not a study of Dalits alone, but an attempt to present a social, economical and political history of a fascinating area in a time of rapid change and also a contribution to the regional history of India.

It is a prime necessity to present an analytical discussions on the Dalit issue to the sphere of such studies in the hope of doing an effective addition of some refreshed material to the literature on Dalits (less)

Andhra, Tamilnadu, Karnataka and Kerala. Based on intensive and extensive archival work, each chapter provides valuables insights into genesis of the concerned movement and leadership, event structure, internal dynamics and the social and cultural consequences.

The author has focused on a brief history of the states, caste system, socio-economic conditions of Dalit leaders, organizations of Dalit movement, educational efforts made for Dalits and Temple Entry Movement in South India. This is not a study of Dalits alone, but an attempt to present a social and political history of a fascinating area in a time of rapid change and also a contribution to the regional history of South Asia (less)

Actually, folk tales originated from the bedtime stories that were usually narrated to us by our grandmothers and mothers and these stories contained a moral coupled with wit, humour, thrill, horror, beauty, love and what not! (less)

* Book reviews are added by registered customers. They need not necessarily buy book.

* These books are NOT available for reading online or for free download in PDF or ebook format. * Price can change due to reprinting, price change by publisher or sourcing cost change for imported books (less)

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Name any big business house in India and its roots can be traced back to a traditional trading/money lending community, known for sharp business acumen viz., the Bajajs and Birlas who are Marwaris, the Wadias, Tatas and Godrejs who are Parsis, the Ambanis who are Gujaratis, the Hero Group which is Punjabi, the Murugappa Group which is Chettiar and so on (less)

Globalization of the film industry was not a completely new phenomenon; by penetrating virtually every society, the international spread of cinema resulted in films becoming the first globalized medium. Globalization intensified greatly after the 1960s, based not on colonialism but on economic and social ties between countries.

This book also focuses on issues such as funding, financial dilemmas, budgets, government intervention in funding and support, distribution, ancillary markets, with regard to the global film industry (less)

Given the fact that there are no ground rules and standardized platforms on which the entertainment industry operates, bringing this sector under a structured format proves daunting. Corporatisation, however, is creating an avenue for better practices bringing about an increased level of professionalism in business and accounting practices and opening up new avenues for this industry to earn revenues through advertising, co-branding and merchandising.

In view of the changing landscape,the Indian Film industry will possibly witness certain notable trends over the next several years propelling it towards gaining recognition as a major player in the global market.The book examines the business economics of major entertainment enterprises including movies,television,music and broadcasting,dealing with both the cultural and organizational aspects while also showcasing a comprehensive status on the economics, financing, production and marketing of entertainment in India (less)

Stories are pattern systems representing a powerful and universal form through which people share their own experiences with others. Today, stories have increasingly become a strong medium of communication in organizations,both internally and externally to customers, partners and investors.

When used effectively,storytelling offers tremendous advantages over more traditional communication techniques,and can be strategically used to galvanize an organization in many ways (less)