At the same time, many of the foundations of good business have made important leaps for-ward. The business world has changed and deserves a single-source volume which brings all this progress together to make sense of it and place it in context.

The Capstone Encyclopedia of Business addresses this issue head on. It represents the most up-to-date, authoritative and accessible guide to the modern business world available, providing a gateway to the state of the art in marketing, finance, strategy, leadership, people management and beyond.

Each entry provides a sharp, incisive overview of the subject and, crucially, points to how the ideas can be put into practice. The Capstone Business Encyclopedia makes sense of the new world of business, embracing the best of the new and the most robust of the old (less)